The brand of products you love has evolved and is now as radiant as ever! It has reinvented itself, revealing a new side that is incredibly engaging and modern. Its personality is completely aligned with the current times.

Our customers and especially children have always had a special affection for our beloved character “Simosaurus”, lovingly calling him “Simo”. This story is so touching that we decided to incorporate it into our new logo, making it even more captivating. Now our logo shines with the essence of this emotional bond, as clearly and passionately as never before.

We are excited to share this new journey with you, friends and customers. We will continue to bring products that warm hearts and delight generations. Together we will create more exciting stories and long lasting memories!